Introduction

Vittlebox Services LLP, established in 2016 (LLPIN: AAH-9620) and headquartered in G F 11-12 Sarovar Complex, Nr. Jain Derasar, Off. C G Road, Navangpura, Ahmedabad, Gujarat. along with its affiliates (collectively referred to as the “Company,” “we,” “us,” or “Our”), is committed to safeguarding the privacy of all individuals (“you” or “user”) who access or use our websites, daily.vittlebox.com, retail.vittlebox.com, and events.vittlebox.com (collectively referred to as the “Website”). These platforms are provided free of charge to any natural person legally authorised to use them.

At Vittlebox Services LLP (“VITTLEBOX,” “we,” or “us”), your privacy is important to us. This Privacy Policy outlines how we collect, process, and use your information when you interact with the Website, following applicable Indian data protection laws, including the Information Technology Act, 2000, and the rules made thereunder. Using the Website, you agree to the data handling practices described in this policy. Any capitalised terms used but not defined in this Privacy Policy will have the meanings assigned to them in our Terms of Service.

Purpose of This Privacy Policy for Information Collection

This Privacy Policy is designed to inform you about how the Company collects and handles your data when you use the Website, daily.vittlebox.com, retail.vittlebox.com, or events.vittlebox.com, including any personal information you may provide while registering, signing in, or making a purchase or service through the platform.

You must read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you, so that you are fully aware of how and why we are using your data. This Privacy Policy supplements these other notices and is not intended to override them.

Scope of This Privacy Policy

This Privacy Policy applies exclusively to the personal data and related information collected by Vittlebox Services LLP (“Vittlebox,” “we,” “us,” or “our”) through our digital platforms, daily.vittlebox.com, retail.vittlebox.com, and events.vittlebox.com as well as through communications such as emails, messages, and other electronic interactions that take place via or in connection with these services.

Please note that this policy does not extend to any information gathered by third-party platforms, including social media sites you may choose to interact with while using our services. We recommend reviewing those third parties’ privacy policies to understand how they handle your data.

In the course of delivering our services, we may collect different types of user data, including:

1. Personal Information (PI): This includes any data that can directly or indirectly identify you as an individual. It may be derived from details you provide to us or from data we have access to through legitimate means. However, any information that has been de-identified or aggregated in such a way that it can no longer be used to identify a person is not treated as personal information under this policy.
2. Technical and Usage Data: This involves information about how you access and interact with our services, such as your internet connection type, device details, and browsing behavior while using our websites.

This information is collected in two ways:

1. Directly from you when you choose to provide it, for example, when filling out forms, registering, or contacting us.
2. Automatically, as you browse our websites, through tools like cookies, analytics trackers, and server logs that capture usage patterns and system information.

Information You Provided to Us 

We collect information that you voluntarily share with us while using our platforms, daily.vittlebox.com, retail.vittlebox.com, and events.vittlebox.com. This includes, but is not limited to, the following types of information:

1. Account Creation and Updates: When you register for a Vittlebox account or update your profile, you may provide personal details such as your name, email address, phone number, password, residential or delivery address, date of birth, profile image, and payment or bank-related information.
2. Content You Submit: This includes any content you upload or share through our platforms, such as reviews, order history, vendor preferences, special requests to merchants, referral information (like names and contact details of individuals you refer), and other types of data you actively contribute (“Your Content”).
3. Service Use Data: While using our services, we may collect and store certain details to facilitate your experience and streamline future interactions—this may include contact details, addresses, billing or card details, and other transactional information.
4. Customer Support Communications: When you reach out to us for help or inquiries, we collect any information you share during your correspondence with our support team.
5. Interactive Features: If you take part in interactive elements on our platform, such as forums, surveys, contests, promotional campaigns, or feedback features, we may collect data related to your participation.
6. Address Book and Calendar Access: Certain optional features may request access to your calendar or contact list if you choose to enable them.
7. Troubleshooting and Reporting: When you report an issue or bug to us, we collect relevant information to assist in identifying and resolving the problem.
8. Merchant or Partner Onboarding: If you register with us as a merchant, service provider, or delivery partner, we may collect specific identification and verification details such as geolocation data, KYC documents, and logs of communication like call or SMS history, where applicable.

Information We Collect About You

When you visit and interact with the Vittlebox platform, we automatically collect and analyze various types of information, including but not limited to the following:

1. Communication Records: When you reach out to us through email, phone, or other means via our platforms, we may maintain a record of your communication for future reference.
2. Location Data: Based on the services you use, and depending on your device settings and permissions, we may collect real-time or approximate location data derived from sources such as GPS or your IP address.
3. Usage and Preference Information: We collect data on how you use our services, including preferences and settings you choose. This includes information from our advertising services, which track your activity on our platform as well as across third-party sites, especially where we use tracking technologies like cookies, web beacons, and pixels. This may involve collecting data such as browsing history, IP address, login information, time stamps, and other user activity.
4. Transaction Information: We gather details about your transactions and interactions with our services, such as URLS visited, services you requested, pages you viewed, search results you clicked, and the order and duration of those actions. This also includes any promotional code applied, the amount charged, and phone numbers used to contact our support team.
5. Device Information: We collect information about the devices you use to access our services, including device models, operating systems, software versions, unique device identifiers, and mobile network details. Analytics tools may use device IDS to track your usage across our platform.
6. Stored Data and Files: If you use our mobile app, we may access metadata or other information associated with files stored on your device. This could include photos, videos, audio clips, and contacts. If you allow the app to access your address book, we may collect names and contact details to help facilitate social interactions or for other purposes as described in this policy. Similarly, if you enable access to your calendar, we may collect event information, including titles, dates, locations, and attendees.
7. Partner Data: If you are a merchant, restaurant, or delivery partner, we may also collect additional information, including call logs from your device, SMS data, location details, and addresses related to the services you provide.

Information We Receive From Other Sources 

1. We may obtain information about you from third parties, such as other users, business partners (including advertising partners, analytics providers, and search service providers), or our affiliated companies. Additionally, if you interact with any other websites or apps we operate, we may receive data from those platforms as well. Third parties, including those who use our advertising services, may share with us information such as cookie IDS, device IDS, demographic details, or information about actions you take on their websites, apps, or online services. For example, advertising partners may provide us with customer lists (such as email addresses or phone numbers) to help create targeted audience segments for their campaigns.
2. When you choose to log in to the Vittlebox platform using a social media account (e.g., Facebook, Google) or otherwise connect your social media account to our services, you are giving us permission to collect, store, and use the information made available to us through that social media interface. This may include publicly available data from your social media profile, information shared by the social media platform with us, and details provided during the sign-in process. For more information about how your social media provider shares data, please refer to their privacy policy and help centre.
3. If you are a restaurant, merchant, or delivery partner, we may also receive ratings and feedback from other users regarding your services.

While we make every reasonable effort to ensure that our platform is used appropriately, we are not responsible for any information provided by underage users or by individuals who may submit information on behalf of others without their knowledge or consent.

Where required by applicable data protection laws, we will also seek parental consent before processing or transferring personal data for the purposes outlined in this Privacy Policy.

Uses of Your Information

We use the information we collect for various purposes, including but not limited to:

1. To Provide and Improve Services: To offer, personalise, maintain, and enhance our products and services, such as enabling deliveries, offering personalized features, and improving your Vittlebox account experience.
2. To Fulfil Contractual Obligations: To carry out our responsibilities arising from any agreements between you and us, and to provide you with the relevant information and services associated with those agreements.
3. To Ensure Security and Operational Effectiveness: To administer and strengthen the security of the Vittlebox platform, and for internal operations such as troubleshooting, data analysis, testing, conducting research, statistical analysis, and surveys.
4. To Communicate Relevant Information: To provide you with details about services we believe are similar to those you’re currently using, have previously shown interest in, or may be of interest to you. If you're a registered user, we may contact you via electronic methods (email, SMS, or phone) to share information about such services.
5. To Enhance User Experience and Engagement: To better understand our users, such as their interactions with our services, preferences, and usage patterns. This helps us improve content, personalise features, process transactions, offer special deals, provide customer support, and address any inquiries you may have.
6. To Generate Reports and Conduct Research: To create reports, analyze data, and conduct research regarding our user base and how our services are used.
7. To Enable Interactive Features: If applicable, to allow you to participate in interactive elements of our services.
8. To Measure Advertising Effectiveness: To evaluate the effectiveness of the advertising we deliver to you and others, and to provide you with relevant advertisements.
9. For Partner Tracking: If you are a delivery partner, third-party vendor, we may use your information to track the status of customer orders and deliveries.

We may combine the information we receive from third parties with the information you provide and the data we collect about you for the purposes listed above. Additionally, we may anonymize and/or de-identify the data collected from you through our services or other means, including the use of third-party web analytics tools. We will not attempt to re-identify anonymized or de-identified data, and such data will not be used in a manner that could associate it back to an individual. As a result, any aggregated and/or de-identified information is not bound by this policy and may be used or shared without restriction.

We also analyze the log files of the Vittlebox platform, which may include information such as IP addresses, browser type, language, internet service provider (ISP), referring URLS, app crashes, pages viewed and exited, operating system, time/date stamps, and clickstream data. This helps us administer the platform, understand user behavior, improve our services, and gather demographic insights about our user base as a whole.

We retain your data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by applicable laws. Once such data is no longer required, we either delete it securely or anonymize it so that it can no longer be associated with any individual.

Cookies and Tracking Technologies 

To enhance your experience, Vittlebox Services LLP and selected third parties may use cookies, pixel tags, web beacons, mobile device identifiers, and other similar technologies to collect and store data about your use of our services and interactions with third-party websites.

1. Cookies: Cookies are small files placed on your device or browser that enable us to personalize your experience, analyze usage, and improve service delivery. These technologies help us with the following:

1. Authentication: To verify user identities and manage sessions.
2. Personalization: To store and recall your preferences, settings, and choices for a more customized experience.
3. Advertising: To serve relevant ads and track the effectiveness of advertising campaigns.
4. Usage Analysis: To monitor site traffic, analyze trends, and gain insights into user behaviors and interests.
5. Content Popularity: To determine the most visited or popular content on our platform.
6. Our cookies can be categorized into four types, each of which is outlined below.

• Category 1: Strictly necessary cookies. These cookies are essential for enabling the Website to provide certain of your requested services, such as retaining your shopping bag items.
• Category 2: Performance cookies. Performance cookies collect anonymous information on the users of the Website to enable us to improve the operation of the Website. For example, we utilize cookies to help us understand how customers arrive at and browse or use the Website, and highlight improvement areas such as navigation, shopping experience and marketing. The data stored by these cookies does not include personal details from which an individual's identity can be established.
• Category 3: Functionality cookies. These cookies retain choices you make, such as member ID, email ID and other preferences, to help you avoid having to re-enter the information as you navigate through the Website, including the shopping cart.
• Category 4: Targeting or advertising cookies. These cookies collect information about your browsing habits to allow us to provide advertising relevant to you and your interests. The cookies retain information about the websites you have visited. This information is shared with other parties, such as advertisers, on an anonymous basis. Your personally identifiable information, such as your name and address, is not shared with such third parties. For example, we use third-party companies to provide you with more personalized advertisements when you visit certain third-party websites.

1. Web beacons: Pages of the Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an e-mail and collect other related website and app statistics (for example, recording the popularity of certain app content and verifying system and server integrity).
2. Log Files: We may use log files to capture your activities on our apps as you interact with the Website. Information captured in such log files may include the types of content you view or engage with and the frequency or duration of your activities.

If you wish to modify your cookie preferences, you can adjust your browser settings. By continuing to use our services with cookies enabled, you consent to the collection and use of data as described here.

We may also collaborate with third parties for audience measurement, analytics, and to deliver ads across the web. These third parties can use cookies, web beacons, and other tracking technologies to identify your device and track your activity on our platform and other sites.

You can also use third-party tools like the Network Advertising Initiative (NAI) opt-out page or the Digital Advertising Alliance (DAA) opt-out page to manage personalized ad settings.

Sharing and Distribution of Your Information

We may disclose the information we collect for the following purposes:

1. With Service Providers: We may share your information with external vendors, consultants, marketing partners, research firms, and other business collaborators, such as payment processors, to assist us in running our operations. For example, your details might be shared with third-party service providers to help us send communication, such as emails or push notifications, process payments, or improve our services. Additionally, we may engage these vendors for other activities like conducting surveys or managing promotions on our behalf.
2. With Vendors or Merchants (Sister Concern): When you place an order through the Vittlebox Platform, the relevant Vendors or merchant you select will receive your information to process your order. Your data will be shared with the restaurant or merchant as if you were directly ordering from them. If you provide a mobile phone number, you may receive text notifications about your order's status.
3. Legal and Regulatory Compliance: When sharing your information with third parties, we ensure compliance with applicable laws and regulations, including entering appropriate agreements to ensure that third parties uphold the same level of data protection as we do. We may notify you when another business is involved in processing your transaction and share your information with them as necessary to fulfil your order. By using our services, you consent to the transfer, storage, and processing of your data within India.
4. With Other Users: If you're a delivery partner, we may share certain details like your name, phone number, profile picture, and tracking information with other users to provide our services.
5. For Crime Prevention and Legal Obligations: We may disclose your information to government bodies or third parties assisting with legal matters when required by law, including in cases of identity theft, fraud, or abuse. This includes responding to legal processes, court orders, or claims regarding violations of intellectual property rights, and enforcing our Terms of Use and other agreements. Additionally, we may share your information to protect the rights, safety, and property of our company, customers, or others, including fraud prevention and credit risk management.
6. For Internal Business Purposes: We may share your information with affiliates or members of our Group (as defined below) for internal purposes. The term "Group" refers to any entity related by control, whether direct or indirect, or those under common control, or any relatives (as defined in the Companies Act, 1956 and Companies Act, 2013, and amendments thereof, where applicable).
7. With Advertisers and Ad Networks: We may collaborate with third-party advertisers and ad networks to serve ads on the Vittlebox Platform or other external websites. These third parties may use cookies, JavaScript, web beacons (including clear GIFS), Flash Local Shared Objects (LSOS), and other technologies to measure the effectiveness of ads and personalise the ad content you see. While you cannot opt out of ads on our platform, you may opt out of interest-based advertising on third-party sites and networks like Google AdSense, DoubleClick Ad Exchange, or Facebook Audience Network. Opting out means you will no longer receive ads based on your browsing across multiple sites. However, if you delete cookies or switch devices, your opt-out preferences may no longer be effective.
8. To Fulfil Your Requests: We may share your information as necessary to fulfil the services or requests you have made, as outlined in this policy.
9. Other Disclosures: We may share your information for other purposes with your prior consent or if you are notified about such sharing at the time of data collection.

Data Confidentiality and Security

At Vittlebox Services LLP, safeguarding your personal information is a top priority. We do not sell, rent, lease, or otherwise disclose your data to third parties for their marketing purposes.

In certain instances, we may reach out to you with promotional offers or information on behalf of carefully selected external partners that we believe may interest you. However, your identifiable personal data will never be shared with these partners without your explicit prior consent.

We may engage trusted third-party service providers to assist us in operating our services, such as conducting data analysis, sending communications, or providing customer support. These partners are strictly limited to using your data only for the purposes we authorised, and they are contractually obligated to maintain their confidentiality and protect it from misuse.

To further protect your personal information, Vittlebox employs industry-standard technical and organisational safeguards. This includes a combination of physical, electronic, and procedural controls designed to secure the information we collect and prevent unauthorized access, alteration, disclosure, or destruction.

However, it is important to understand that no method of transmission over the internet or electronic storage is completely secure. While we strive to implement robust security measures to protect your data during transit and after receipt, we cannot guarantee absolute security. Once your information reaches our systems, we take every reasonable step to ensure its safety.

Opt-Out and Withdrawal of Consent

By creating an account with Vittlebox, you consent to receive communications from us, including promotional emails. If at any point you prefer not to receive such marketing messages, you can unsubscribe by clicking the link provided in those emails. However, please note that certain essential communications, such as administrative alerts, service-related updates, or legal notices, are a necessary part of using our services and cannot be opted out of.

If you choose to withdraw your consent for the collection, use, or sharing of your personal information as outlined in this Privacy Policy, you may do so by writing to us at info@vittlebox.com.

Please be aware that withdrawing consent may impact our ability to provide some or all of our services to you.

Links to Third-Party Platforms

Our platform may include links to external websites or applications operated by third parties. Please note that this Privacy Policy applies solely to Vittlebox and its services. If you choose to access a third-party platform through a link on our application, we strongly encourage you to review their respective privacy policies, as we do not control and are not responsible for how those third parties handle your personal information.

Grievance Redressal

If you have any concerns, questions, or complaints regarding the handling of your personal information under this Privacy Policy, you may reach out to us at info@vittlebox.com. We are committed to addressing your queries in a timely and transparent manner.